Why Video is MORE IMPORTANT than Text (with apologies to my writer friends)

Your potential customers are bombarded with information from a variety of sources, and it can be challenging for businesses to grab their audience's attention and effectively communicate their message. That's where video comes in.

Studies have consistently shown that people are much more likely to watch a video than read a block of text (but please keep reading the next few blocks of text 🙏 ). In fact, it has been estimated that the average person is exposed to as many as 100,000 words per day, and that the average person's attention span is only 8 seconds. With so much information competing for our attention, it's no wonder that people are more likely to watch a video than read a lengthy article or blog post.

But it's not just a matter of people being more likely to watch a video - it's also a question of retention. When people watch a video, they are much more likely to remember the information presented in that video than if they had read the same information in text form. This is because the human brain is wired to process and retain information differently when it is presented in video form.

For businesses, this means that using video as a marketing tool can be incredibly effective. By creating engaging and informative videos, businesses can grab the attention of their audience and effectively communicate their message in a way that is more likely to be remembered.

In addition to being more engaging and effective at communicating information, video also has the advantage of being more versatile than text. With video, businesses can incorporate visuals, music, and other audio elements to create a more dynamic and engaging experience for their audience.

Overall, it's clear that people will always choose a video over reading text. Whether it's because of the sheer amount of information we are exposed to on a daily basis, or because of the way our brains process and retain information, video has a unique power to grab our attention and effectively communicate a message. For businesses, this makes video a valuable tool for reaching and engaging with their audience.

Hey, don’t blame us - we’re just relaying the information. If you want your business to start creating more impactful video, hit the button below to get in touch.